In this week's Profiles in Leadership, we cover the very unique Brooks Barrington Courtney, the CEO & Founder of the transformational cabinet leveling system EZ-Level.
Brooks & his company are no strangers to leadership. The company and its products have revolutionized the home improvement industry by identifying problems, then developing elegant solutions to conquer those problems. The company quickly became known in the remodeling industry as a transformational leader as a result.
EZ-Level.com’s leadership extends to their popular YouTube channel, which boasts thousands of subscribers and over two million views. The channel serves as a guiding light to do-it-yourselfers and professional home improvement contractors alike.
Additionally, EZ-Level's Founder Brooks Courtney put together a beautifully simple instructional video series to help you install cabinets yourself.
EZ-Level’s YouTube Leadership
What makes this channel a leader? In simple terms, the channel empowers others. No matter what industry or business, a good leader excels at sharing information with others. This sharing can be with coworkers, subordinates, or customers. By creating insightful videos, the EZ-Level company had two goals in mind: to demonstrate the effectiveness of their revolutionary cabinet-leveling system and to give viewers a complete understanding of the processes and installation involved. This is empowerment at its very essence; customers of the company not only have the very best system for installing cabinetry but now they are able to follow step-by-step instructions on the best ways to implement those systems.
A Look at the Channel and Video GuideOn its YouTube channel, EZ-Level focuses on several aspects of cabinet installation. First, they approached video content development by identifying common problems contractors and DIYers faced when hanging cabinets in kitchens and baths. Next, they set out to offer video-based guides. Starting with base cabinets and moving to wall cabinets, islands, and countertops, the channel’s videos give customers the information they need to hang cabinets perfectly. Each video gives step-by-step instructions and gives viewers tips and tricks for success. Finally, the company created videos that showcase the strength and ease of use of the leveling system.
Although the EZ-Level cabinet leveling system is the premier system, the company also thought its channel viewers needed to see its advantages as compared to traditional cabinet hanging methods. Several of the videos on the channel illustrate such leveling products as shims and leg levelers – both methods in common use in the home improvement industry. A great leader identifies issues with current solutions, then creates something better. This is exactly what the company has done here. The videos show how traditional cabinet hanging methods are fraught with problems and how their innovative leveling system alleviates those problems.
Continuing Industry LeadershipEZ-Level is not content to rest on its laurels. The company continues to develop tools and methods to help others with home improvement projects. YouTube is an important part of the company’s commitment to sharing knowledge with others, a critical component of the role of a leader.
As the company adds new videos to its channel, it serves as a tremendous information resource for professional contractors and homeowners. And, the proof is in the numbers: The EZ-Level Cabinet Leveling System has an incredible 4.9/5 star rating on ekomi, with hundreds of satisfied customers.
EZ-Level Cabinet Levelers
Brooks Barrington Courtney, Pres.
5519 Garrison Ave
North Port, Florida 34291
800-726-5550 (toll free main)
866-284-3321 (toll free fax)