Thursday, June 22, 2017

EZ-Level Cabinet Leveling System - Profiles in Leadership

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In this week's Profiles in Leadership, we cover the very unique Brooks Barrington Courtney, the CEO & Founder of the transformational cabinet leveling system EZ-Level.

Brooks & his company are no strangers to leadership. The company and its products have revolutionized the home improvement industry by identifying problems, then developing elegant solutions to conquer those problems. The company quickly became known in the remodeling industry as a transformational leader as a result.

EZ-Level.com’s leadership extends to their popular YouTube channel, which boasts thousands of subscribers and over two million views. The channel serves as a guiding light to do-it-yourselfers and professional home improvement contractors alike.

Additionally, EZ-Level's Founder Brooks Courtney put together a beautifully simple instructional video series to help you install cabinets yourself.

EZ-Level’s YouTube Leadership


Creating video content is a great way for a company to let the world know about its products and services. Many companies take advantage of video sharing services like YouTube to reach a global audience. EZ-Level itself launched its YouTube channel in 2009 and quickly gained prominence, both on the video sharing platform as well as in the home improvement industry. 

What makes this channel a leader? In simple terms, the channel empowers others. No matter what industry or business, a good leader excels at sharing information with others. This sharing can be with coworkers, subordinates, or customers. By creating insightful videos, the EZ-Level company had two goals in mind: to demonstrate the effectiveness of their revolutionary cabinet-leveling system and to give viewers a complete understanding of the processes and installation involved. This is empowerment at its very essence; customers of the company not only have the very best system for installing cabinetry but now they are able to follow step-by-step instructions on the best ways to implement those systems. 

A Look at the Channel and Video Guide

On its YouTube channel, EZ-Level focuses on several aspects of cabinet installation. First, they approached video content development by identifying common problems contractors and DIYers faced when hanging cabinets in kitchens and baths. Next, they set out to offer video-based guides. Starting with base cabinets and moving to wall cabinets, islands, and countertops, the channel’s videos give customers the information they need to hang cabinets perfectly. Each video gives step-by-step instructions and gives viewers tips and tricks for success. Finally, the company created videos that showcase the strength and ease of use of the leveling system

Although the EZ-Level cabinet leveling system is the premier system, the company also thought its channel viewers needed to see its advantages as compared to traditional cabinet hanging methods. Several of the videos on the channel illustrate such leveling products as shims and leg levelers – both methods in common use in the home improvement industry. A great leader identifies issues with current solutions, then creates something better. This is exactly what the company has done here. The videos show how traditional cabinet hanging methods are fraught with problems and how their innovative leveling system alleviates those problems. 

Continuing Industry Leadership

EZ-Level is not content to rest on its laurels. The company continues to develop tools and methods to help others with home improvement projects. YouTube is an important part of the company’s commitment to sharing knowledge with others, a critical component of the role of a leader. 

As the company adds new videos to its channel, it serves as a tremendous information resource for professional contractors and homeowners. And, the proof is in the numbers: The EZ-Level Cabinet Leveling System has an incredible 4.9/5 star rating on ekomi, with hundreds of satisfied customers.  
Contact:

EZ-Level Cabinet Levelers
Brooks Barrington Courtney, Pres.
http://www.ez-level.com/

Brooks@ez-level.com
5519 Garrison Ave
North Port, Florida 34291
800-726-5550 (toll free main)
866-284-3321 (toll free fax)

941-284-6849 (local)

Wednesday, June 14, 2017

Leadership in History: Dwight D. Eisenhower

dwight d eisenhower great leader
Born in 1890, Dwight D. Eisenhower was the 34th President of the United States and a celebrated Army General who helped mastermind the Western Front offensives of World War II. Despite his incredible achievements as a leader, he was known for remaining humble. He came from simple origins and returned to his roots at retirement. Mr. Eisenhower passed away in 1969, leaving a legacy of truly great leadership.
It goes without saying that Dwight Eisenhower was one of the greatest American leaders of all time. As the Supreme Commander of Allied Forces in Europe during WWII, he was responsible for several major offensives, including the invasion of North Africa, the invasion and liberation of France from Axis forces, and the Western Front invasion of Germany. Later, his leadership as our nation’s President was a time of prosperity and achievement. In addition to supporting civil rights movements, he authorized the creation of NASA and kicked off the “space race”.

Eisenhower’s Leadership Traits

Dwight Eisenhower was characterized by leadership traits that spanned several styles. Of foremost importance was his likeability. Even though he was one of a small handful of 5-star Army Generals, troops and subordinates could relate to him. He actively sought out the advice of his staff and was known for taking into consideration the observations and thoughts of combat soldiers. In this way, he demonstrated Democratic leadership traits. With bravery, devotion, and impeccable leadership, he asked a lot of his troops while remaining grounded in the realities of the war effort.
At the same time, he was not afraid to take the reins and make tough decisions. Some of these decisions influenced the direction of the war effort in North Africa and Europe, while later decisions shaped the U.S. economy, foreign relations, and the space exploration program. In some ways, many of his decisions can be viewed as coming from an autocratic style of leadership, but Eisenhower reserved this style for only the most difficult times of his career.
Mr. Eisenhower was also known as an optimist. As a leader, his vision of a greater America was shared by the staff working with him and society at large. His passion, coupled with his kind, caring disposition, inspired others around him to bring his visions to life. He was able to “sell” his ideas and his mission to others; in many ways, he was a salesman of the highest caliber. Here, those traits are typically found in transformational leadership styles.
Throughout his career, both as a politician and as an Army leader, he took responsibility for the failings of his team. Many “leaders” are quick to take the credit when things go right, but in politics as well as in war, even the best-laid plans can lead to failure. Mr. Eisenhower stepped in whenever things didn’t go as planned; he was unafraid of failure and knew that it was simply a part of life.
Finally, he was able to bring together diverse personnel into strong teams that got the tough jobs done. He was an expert at managing the egos of the team members he worked with, inspiring them to put aside any personal and professional differences to achieve their goals as a team.

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