Weekly Spotlight: Why is Leadership Important?

What makes leadership so essential?

In any organization, effective leadership is critical in enhancing productivity and shaping the operational culture. Without a leader, a business or non-profit organization cannot effectively operate over the long term. Great leaders provide inspiration, guidance, and support for the individuals working for the company. No matter the organization, leaders are of absolute importance in the structure.

Leadership Challenges

Natural leaders may make management look easy, but in reality, true leaders understand that it requires the ability to take on any challenge as it comes. Even in the best of times, an organization is made up of many components, and leaders keep things running smoothly. When challenges arise, such as downturns in the market, equipment or personnel failures, or external factors that influence performance, leaders step up to ensure the continued success of an organization. It is how these leaders address challenges that define them as effective leaders; the best ones understand that they are not alone and have a team to rely on to overcome any obstacles.

Team Building

One of the most important components in effective leadership is the strength and vision to create a cohesive team. Lacking a leader, an organization’s employees may not be as productive or as effective; so many moving parts must work together to achieve goals. Strong leaders select team members that can both handle adversity and bring unique skills to the overall operation. Even the best leader doesn’t have all the answers; by choosing the right team members, he or she can make sure that the team is prepared for whatever challenges may occur.
Another aspect of leadership in the team-building effort is that effective leaders help their employees grow. By encouraging new ideas, fresh ways of looking at problems, and instilling a sense of purpose, leaders can influence the daily actions of their employees. These factors strengthen the team model, producing a group of individuals that works together in the most efficient way possible.

External vs. Internal Culture

In most discussions of effective leadership, the focus is often on how leaders influence internal organizational culture. However, external culture can indirectly benefit greatly from a leader. Employees working under a great leader become invested in the business processes. Fostering transparency and the sharing of ideas encourages employees to perform at their peak, and customers of that organization gain real benefits. Employees who believe in the team operation will do whatever they can to please customers, enhancing customer loyalty. These employees, backed by great leadership filled with passion and commitment, can become “brand ambassadors”. In other words, when employees feel good about their role, they are more likely to share information about their business and their team operations with others. This is a powerful marketing tool that can outpace even the most expensive advertising campaign. When you are a leader and your team believes in the big picture you have fostered, great things happen. Productivity rises, sales increase, and customers benefit from a powerful organization that strives to be the very best it can be.

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