Wednesday, January 25, 2017

Digital Marketer Explains Digital Footprints

digital footprint
Just what is an online footprint? My lengthy answer: owning controllable assets & web properties that effectively depict details, useful resources, and other material for firms and individuals. My short answer: regulating what consumers observe when they perform a search on an individual or business on notable internet search engines.

As a businessperson or entrepreneur, it is very important to own an impressive, clean personal online reputation. When people are looking at potential future job opportunities, you bet the company managers are looking you up. Companies, both internet-based and brick and motor, must be easily findable online and offer an evident online presence for users. Without that footprint, users will look elsewhere.

Without properly taking advantage of your brand on search, anybody, including but not limited to: your bully from high school, a rival coworker, an upset ex-employee, or an upset customer, can stack the search results with damaging information. Listed here are four simple ways you can resist that.

1) Create Facebook, Twitter, LinkedIn, Pinterest, and Google+ pages by using your full name. Extra: adding pics and completing boxes with important details.

2) Have an SEO expert complete an audit of your online presence. Some rather small, relatively unimportant aspects of websites can make a substantial difference on how Google and various other search engines show your preferred information.

3) Develop a consistent and highly engaging social media presence. Today, there is a wide array of platforms for firms and individuals to engage with others users across the web. Facebook, Twitter, LinkedIn, and Google+ I would definitely recommend having regular activity. Search engines love lively social media accounts.

4) Post a multitude of information to the internet. As search engines find these positive websites that they can properly link with your brand, there is a feeling of "training" them not only your brand, but what information is commonly associated with your brand. Publish meaningful content, interact with a variety of users, and search engines will be good to you.

James Lacey, Crunchies Food Company Co-Founder - Leadership Spotlight

James P. Lacey Crunchies
Based near Westlake Village, Jim Lacey has enjoyed a long and lucrative career as a guru in all facets of the consumer goods field, particularly snacks and nutritious foods. James has worked alongside numerous standout local and international firms, utilizing his proficiency in sales, advertising, production-enhancing existing companies into market forerunners. He additionally had several years of practical experience establishing his very own companies as a business owner (Healthy Ventures, LLC as well as Co-Founded Crunchies Natural Food Company), working as a business consultant and as a reputable snack food developer.
James Lacey's Crunchies Food Company has easily been his most significant achievement. The Westlake Village, California-based business ascended from meager origins to emerge as a market leader under his top-notch leadership. Crunchies opened as a very small office-based venture in the year 2005. By the year 2014, the firm was the number one freeze-dried packaged snack food business across the world, as cited by Nielson Research. Crunchies had obtained distribution in numerous avenues including mass convenience, drug retailers, club retailers, natural food stores, the military, organic suppliers, and independent health food retailers. Crunchies broadened its product line offerings to 32 different fruit and vegetable snacks and ran a 17,000 square foot manufacturing and distribution facility in Westlake Village, California. Among his numerous roles as the outfit's co-founder and CEO, Jim managed daily transactions and created sales and promotion strategies to boost company profits. Using the practical experience he acquired at various snack and nutritional businesses, he was able to take on contract negotiations, merchant sourcing, and licensing/trademark coordination. James eventually sold the company in early 2015.
James Lacey, Westlake Village entrepreneur and lucrative pioneer of brands, ideas, and foods, obtained his education attending Cal Poly in the city of San Luis Obispo. Lacey obtained a Bachelor's degree at the University in 1981. In his schoolwork, he emphasized business management, with a concentration in advertising. This academic training really helped prepare him for the daily obstacles he was bound to deal with throughout his career.

Today, he boasts his newest venture Healthy Ventures, where he focuses on rebuilding and rebranding existing product lines in the natural product industry. Berry Sleepy is Lacey's top project of late, having just recently launched Berry Sleep and Berry Awake natural products and showcasing them at Natural Products Expo West. 

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